Jan 26 - some added content for you

Preparing for our class on branding, I thought you would enjoy the following articles:

Personal Branding

Mike Rowe - http://www.fastcompany.com/magazine/122/the-dirtiest-mind-in-business.html
Steve Nash - http://www.fastcompany.com/magazine/142/transition-game.html
other - http://www.twistimage.com/blog/archives/personal-branding-is-not-an-option---its-crucial-to-success/

Organizational Branding -
http://www.fastcompany.com/blog/kevin-randall/integrated-branding/five-letter-word-key-marketing-success-b-r-n-d

http://www.fastcompany.com/blog/kevin-randall/integrated-branding/does-branding-pay-colleges-harvard-thinks-so