Quiz question! - please email me your answer before next class

During her awesome presentation last class, Ann Hutchison handed out her "Media Smarts" sheet.
Answer the following:
1-What is the most important element to prepare and repeat with the reporter?
2-When should you call the reporter back?

Want to keep on top of all the news?

Check this out - http://alltop.com/
An example of a great news/info/etc. site. You can even personalize it to follow your own picks.
Enjoy.
Matt

Road Trip!

Hi Everyone!
I'm looking forward to this week's trip to Contact Creative and our visit with Chris Gooyers.
Here is the website - http://www.contactcreative.com/
Please be there by 6pm.
Does anyone need a ride? Please email me - mquin@uwo.ca if you are without a ride and I will be glad to pick you up.
See you soon.
Matt

March 9

Hello everyone!
I hope that you are enjoying the sunshine.
I'm looking forward to this week's class and to sharing some of the messages from last week's Toronto conference - if you attended, be prepared to add your thoughts.
This week we will be chatting web and web 2.0 - get psyched!
Talk soon.
Matt

March 2 class cancelled

Hi Everyone,
Please remember that there will not be a class this week.
If you are interested in who is presenting at the Toronto conference, here are a couple of links:
-http://www.theartofmarketing.ca/
-Seth Godin - http://sethgodin.typepad.com/
-Mitch Joel - http://www.twistimage.com/blog/
-Dan Heath - http://www.madetostick.com/

Age of persuasion -

Keep an eye on the following link for this week's CBC "Age of persuasion " show.
It does a great job of discussing tag lines and slogans. We discussed the difference between these and key messages.
Have a listen when it is posted.
Matt

http://www.cbc.ca/ageofpersuasion/2010/02/season_4_slogans.html

A couple of class changes

Hello everyone! I hope that you are having a great weekend.
Congrats again on the public speaking assignment last class-well done.
I have to make a couple of adjustments to the class schedule due to guest speaker conflicts (not with them, but with their schedule ;)

Here are the changes.

1. Ann Hutchison will be presenting March 23rd instead of Feb 23.
2. road trip to Contact Creative print house with Chris Gooyers will occur on March 16 instead of March 2. All class content will also be switched with the exception of the due date for assignment 2. Please note that the press release assignment is still due on March 2nd.

We will go through all of this again in class. Sorry about the changes but both of our guests are very busy so flexibility is essential.

Getting pumped for speeches!!!!!

Have a listen to some of these to get you thinking about our upcoming speech class.
http://www.americanrhetoric.com/top100speechesall.html

From flowers to fighting

From flowers to fighting.

Recently, the Canadian Cancer Society underwent a rebranding and rather large change of image. Read the article below and visit the site.

http://ca.news.yahoo.com/s/capress/100127/national/cancer_fundraising
http://www.fightback.ca

What do you think?
How does this change your image of the organization?
As we talked about last week, a brand is your soul and what you stand for. What does this rebrand tell you about the core of the organization?

Jan 26 - some added content for you

Preparing for our class on branding, I thought you would enjoy the following articles:

Personal Branding

Mike Rowe - http://www.fastcompany.com/magazine/122/the-dirtiest-mind-in-business.html
Steve Nash - http://www.fastcompany.com/magazine/142/transition-game.html
other - http://www.twistimage.com/blog/archives/personal-branding-is-not-an-option---its-crucial-to-success/

Organizational Branding -
http://www.fastcompany.com/blog/kevin-randall/integrated-branding/five-letter-word-key-marketing-success-b-r-n-d

http://www.fastcompany.com/blog/kevin-randall/integrated-branding/does-branding-pay-colleges-harvard-thinks-so

Blog-Twitter happily married - I think

Hi Everyone.
Thanks again for the great class this week.
I believe I have the Blog feeding twitter - I will test today.
Also, you will noticed that I have added and RSS feed to the blog which will make it easier for you to follow.
See you on Tues.
Matt
ps- RSS feed definition - http://en.wikipedia.org/wiki/RSS

We all know about the Haitian tragedy that recently occurred. One organization that is raising funds is run by Wyclef Jean. In recent days this group has come under some scrutiny leading Wyclef to post a public statement.


Have a look at this link (be sure to read the background and the comments below)and post your thoughts - http://mashable.com/2010/01/16/wyclef-jean-video-response/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

We have talked in class about making statements - sincerity, truth, honesty, showing concern, etc.
What do you think?
Matt

Putting a face on the story

Here is a good arts example of making the story human.
http://www.fastcompany.com/blog/alissa-walker/designerati/new-moca-director-deitch-will-close-his-gallery-doesnt-quiet-angry-ar

Thoughts?

A little info about Andy Watson

Andy Watson is the sports information and media relations coordinator with the Western Mustangs. Working in the Department of Sports and Recreation Services at Western for the past three and a half years, Watson has an extensive background in media. Prior to joining Western, Watson was the Director of Communications for the 2006 World Lacrosse Championships in London, Ontario, and worked for two years in both sales and communications with the Toronto Rock semi-professional lacrosse team. Watson also has four years of experience as a writer, desk editor and copy editor at the Ottawa Sun and has freelanced for a variety of clients including the Canadian Press, Ottawa Citizen, National Post, Business London and London City Life. The 29-year-old Victoria, B.C., native lives in London with his fiancée Lori and is a graduate of Carleton University with an honors degree in journalism.

After the class, feel free to post your thoughts on Mr. Watson's presentation and the key messages that you took away from the class.

Week 2 and course content

Hi everyone! I hope that you are enjoying the snow.
Week 2 is approaching and I look forward to seeing you in class on Tuesday (although the handouts that were distributed noted a Wed. date). All classes are on Tuesdays.

Have you had a chance to check out the WebCT site (please respond below)? This is where I will post the PPT and other course information.

This week we will be welcoming Andy Watson to discuss writing and CPStyle -do not be late.
Talk soon.
Matt
ps-we can also hook up Twitter etc. for those who are having issues with it.

Thanks for a great first class!

Good morning everyone!
Thanks for a wonderful first class last evening. It was grea to meet everyone and I appreciated your participation throughout.
Don't forget to check out out Twitter feed - https://twitter.com/artcommswestern
I look forward to seeing all of you soon.
Matt

Welcome to 2010

Hello everyone and welcome to our course blog!
I hope that you follow along and post your thoughts, questions and great links.
I look forward to sharing this term with you.
Matt