Quiz question! - please email me your answer before next class

During her awesome presentation last class, Ann Hutchison handed out her "Media Smarts" sheet.
Answer the following:
1-What is the most important element to prepare and repeat with the reporter?
2-When should you call the reporter back?

Want to keep on top of all the news?

Check this out - http://alltop.com/
An example of a great news/info/etc. site. You can even personalize it to follow your own picks.
Enjoy.
Matt

Road Trip!

Hi Everyone!
I'm looking forward to this week's trip to Contact Creative and our visit with Chris Gooyers.
Here is the website - http://www.contactcreative.com/
Please be there by 6pm.
Does anyone need a ride? Please email me - mquin@uwo.ca if you are without a ride and I will be glad to pick you up.
See you soon.
Matt

March 9

Hello everyone!
I hope that you are enjoying the sunshine.
I'm looking forward to this week's class and to sharing some of the messages from last week's Toronto conference - if you attended, be prepared to add your thoughts.
This week we will be chatting web and web 2.0 - get psyched!
Talk soon.
Matt

March 2 class cancelled

Hi Everyone,
Please remember that there will not be a class this week.
If you are interested in who is presenting at the Toronto conference, here are a couple of links:
-http://www.theartofmarketing.ca/
-Seth Godin - http://sethgodin.typepad.com/
-Mitch Joel - http://www.twistimage.com/blog/
-Dan Heath - http://www.madetostick.com/

Age of persuasion -

Keep an eye on the following link for this week's CBC "Age of persuasion " show.
It does a great job of discussing tag lines and slogans. We discussed the difference between these and key messages.
Have a listen when it is posted.
Matt

http://www.cbc.ca/ageofpersuasion/2010/02/season_4_slogans.html

A couple of class changes

Hello everyone! I hope that you are having a great weekend.
Congrats again on the public speaking assignment last class-well done.
I have to make a couple of adjustments to the class schedule due to guest speaker conflicts (not with them, but with their schedule ;)

Here are the changes.

1. Ann Hutchison will be presenting March 23rd instead of Feb 23.
2. road trip to Contact Creative print house with Chris Gooyers will occur on March 16 instead of March 2. All class content will also be switched with the exception of the due date for assignment 2. Please note that the press release assignment is still due on March 2nd.

We will go through all of this again in class. Sorry about the changes but both of our guests are very busy so flexibility is essential.