Getting pumped for speeches!!!!!

Have a listen to some of these to get you thinking about our upcoming speech class.
http://www.americanrhetoric.com/top100speechesall.html

From flowers to fighting

From flowers to fighting.

Recently, the Canadian Cancer Society underwent a rebranding and rather large change of image. Read the article below and visit the site.

http://ca.news.yahoo.com/s/capress/100127/national/cancer_fundraising
http://www.fightback.ca

What do you think?
How does this change your image of the organization?
As we talked about last week, a brand is your soul and what you stand for. What does this rebrand tell you about the core of the organization?

Jan 26 - some added content for you

Preparing for our class on branding, I thought you would enjoy the following articles:

Personal Branding

Mike Rowe - http://www.fastcompany.com/magazine/122/the-dirtiest-mind-in-business.html
Steve Nash - http://www.fastcompany.com/magazine/142/transition-game.html
other - http://www.twistimage.com/blog/archives/personal-branding-is-not-an-option---its-crucial-to-success/

Organizational Branding -
http://www.fastcompany.com/blog/kevin-randall/integrated-branding/five-letter-word-key-marketing-success-b-r-n-d

http://www.fastcompany.com/blog/kevin-randall/integrated-branding/does-branding-pay-colleges-harvard-thinks-so

Blog-Twitter happily married - I think

Hi Everyone.
Thanks again for the great class this week.
I believe I have the Blog feeding twitter - I will test today.
Also, you will noticed that I have added and RSS feed to the blog which will make it easier for you to follow.
See you on Tues.
Matt
ps- RSS feed definition - http://en.wikipedia.org/wiki/RSS

We all know about the Haitian tragedy that recently occurred. One organization that is raising funds is run by Wyclef Jean. In recent days this group has come under some scrutiny leading Wyclef to post a public statement.


Have a look at this link (be sure to read the background and the comments below)and post your thoughts - http://mashable.com/2010/01/16/wyclef-jean-video-response/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

We have talked in class about making statements - sincerity, truth, honesty, showing concern, etc.
What do you think?
Matt

Putting a face on the story

Here is a good arts example of making the story human.
http://www.fastcompany.com/blog/alissa-walker/designerati/new-moca-director-deitch-will-close-his-gallery-doesnt-quiet-angry-ar

Thoughts?

A little info about Andy Watson

Andy Watson is the sports information and media relations coordinator with the Western Mustangs. Working in the Department of Sports and Recreation Services at Western for the past three and a half years, Watson has an extensive background in media. Prior to joining Western, Watson was the Director of Communications for the 2006 World Lacrosse Championships in London, Ontario, and worked for two years in both sales and communications with the Toronto Rock semi-professional lacrosse team. Watson also has four years of experience as a writer, desk editor and copy editor at the Ottawa Sun and has freelanced for a variety of clients including the Canadian Press, Ottawa Citizen, National Post, Business London and London City Life. The 29-year-old Victoria, B.C., native lives in London with his fiancée Lori and is a graduate of Carleton University with an honors degree in journalism.

After the class, feel free to post your thoughts on Mr. Watson's presentation and the key messages that you took away from the class.

Week 2 and course content

Hi everyone! I hope that you are enjoying the snow.
Week 2 is approaching and I look forward to seeing you in class on Tuesday (although the handouts that were distributed noted a Wed. date). All classes are on Tuesdays.

Have you had a chance to check out the WebCT site (please respond below)? This is where I will post the PPT and other course information.

This week we will be welcoming Andy Watson to discuss writing and CPStyle -do not be late.
Talk soon.
Matt
ps-we can also hook up Twitter etc. for those who are having issues with it.

Thanks for a great first class!

Good morning everyone!
Thanks for a wonderful first class last evening. It was grea to meet everyone and I appreciated your participation throughout.
Don't forget to check out out Twitter feed - https://twitter.com/artcommswestern
I look forward to seeing all of you soon.
Matt

Welcome to 2010

Hello everyone and welcome to our course blog!
I hope that you follow along and post your thoughts, questions and great links.
I look forward to sharing this term with you.
Matt